📩 What 1,000+ people signed up for this summer

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Over 1,000 people have already registered for the Summer Application Bootcamp.

Over three days, Mark Dubes will take you from a blank page to a clear strategy, proper research, and drafted answers. Mark has spent 20 years in legal graduate recruitment, including at Mayer Brown, and has interviewed more than 10,000 candidates.

DAY 1 — Tuesday 18 August
Choosing your firms
How to build a realistic firm list and a clear application strategy before the season fully opens.

DAY 2 — Wednesday 19 August
Researching them properly
What genuine research looks like beyond the website, and what recruiters notice when you haven't done it.

DAY 3 — Thursday 20 August
Writing your answers early
How to draft strong answers to the most common questions firms ask, ready to adapt the moment applications open.

If you attend all three days, you will receive a certificate you can add to your LinkedIn profile, showing firms you put in the work before applications opened.

One registration covers all three days

Unilever and Coca-Cola have both reported strong second quarter results, attributing a significant part of their performance to World Cup marketing campaigns. Unilever in particular posted underlying sales growth of 5.8% this quarter, its best quarterly performance since 2010, whilst Coca-Cola reported a 5% growth in the volume of drink units sold. Both companies have also upgraded their full-year sales growth expectations.

But FIFA simultaneously faces criticism for its commercialisation of the tournament and is separately reported to be planning to sell a minority stake in a new commercial entity it has created for $20 billion. This commercial entity goes by the name of FIFA Forward Enterprise and will hold FIFA’s commercial rights and revenue streams.

Analysis

These results demonstrate how strategic advertisement campaigns, like the World Cup marketing, can yield strong commercial success. But there is also the question of whether these campaigns only yield short-term commercial success. Unilever’s CEO, Fernando Fernández, explains that the company does not run World Cup campaigns for temporary success, and that instead the campaigns target emerging markets where brand loyalty is still being established.

What does this commercialisation of FIFA signify?

• FIFA's planned $20 billion commercial entity sale will attract significant investor interest on the back of commercial results like these

• Rival consumer goods groups that did not invest heavily in World Cup marketing face the question of whether they ceded brand share in key markets during a critical period

• The influencer marketing model deployed by Unilever at scale during the World Cup (50,000 creators across 120 markets) signals a structural shift away from traditional broadcast advertising and toward other forms of content creation

How to Use This In Applications

Want a clearer route to securing a training contract?

The Future Trainee Academy brings the full recruitment process into one place, with guidance from a recruiter who assessed 10,000+ candidates and examples from future trainees at top firms.

It covers applications, interviews, assessment centres, and more. You’ll also get a certificate you can add to your CV and LinkedIn.

When you join, you will also gain access to the Watson Glaser Practise Hub where you can practise as much as you need to comfortably pass it!